Johannesburg. 18 March 2025. On Global Recycling Day, today, Tuesday, 18 March, Tiger Brands’ premium bread brand, Albany, officially launched the Albany Collect-A-Pack (CAP) programme, which will see more than 900 000 learners across 500 primary schools in South Africa learn the importance of recycling, its practical applications, and the impact it has on the environment, their lives, and their
communities.
Albany Collect-A-Pack is a school curriculum-aligned programme that blends practical and theoretical learning to inspire learners from Grade R to Grade 7 to engage in waste recycling actively. Developed by Albany, South Africa’s leading bread brand, in collaboration with an accredited South African school curriculum educationalist, Albany Collect-A-Pack is a comprehensive Life Skills/Life Orientation learning module.
Albany bread mascot, AL, entertains young learners at Beacon View Primary School in Cape Town, during the launch of the Albany Collect-A-Pack (CAP) programme on Global Recycling Day. CAP is a curriculum aligned programme which will see more than 900 000 learners across 500 primary schools in South Africa learn the importance of recycling, its practical applications, and the impact it has on the environment, their lives, and their communities.
Albany Collect-A-Pack encourages learners and educators to collect plastic bread packaging for recycling. Top-performing schools each term will receive R100,000, which will be used to fund much-
needed upgrades to their school facilities. Plastic bread packaging collected will be upcycled through community upliftment initiatives to offer income-generating opportunities.
In addition to recycling, the programme educates on food safety and good hygiene, equipping young learners with essential knowledge to enhance their well-being and adopt healthier habits.
“Young South Africans are increasingly aware of how their actions impact the environment and, by extension their own lives and the communities they belong to. They are actively seeking ways to
safeguard their futures. Our role is to equip young people in communities with the necessary resources and support to make a meaningful difference,” Lorraine De Graaff, Marketing Director,
Albany.
Albany Collect-A-Pack will be extended to parents, community members and spaza stores, encouraging collective responsibility towards sustainability. “By expanding our reach, we can significantly reduce the plastic waste that ends up along roads and in landfills, while fostering a strong sense of community and shared responsibility among South Africans,” says De Graaff.
Tiger Brands a SA Plastics Pact signatory
As a signatory to the SA Plastics Pact, Tiger Brands is committed to reducing plastic packaging, increasing recycling rates and incorporating more recycled content into packaging. As part of our updated 2030 targets, we are working towards ensuring that 80% of plastic packaging is recyclable or compostable and that all plastic packaging (by volume) contains at least 25% post-consumer content. Tiger Brands supports the strategy of reduce-reuse-recycle and prioritises a circular economy design approach to developing packaging solutions for new products and in the renovation of old ones.
