Tiger Brands is one of Africa’s largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food to middle-income consumers. We also distribute leading brands in the home, personal care and baby sectors through a unified customer sales team and integrated supply chain that leverages the group’s scale. We target best-in-class profitability, underpinned by a cost-conscious culture as well as environmental, social and governance principles to drive shared value creation. We have leading positions in most categories and our iconic brands are well-entrenched with consumers in South Africa, as illustrated by our market shares.
Tiger Brands is active in sub-Saharan Africa’s (SSA) largest consumer markets, and well positioned in large attractive categories. Beyond our core market, South Africa, we have built a sizeable exports business for our products throughout Africa, and we have operations in Nigeria and Cameroon. The Africa strategy builds on our core competencies and existing markets.
Our success is underpinned by the strength of our brands and continuous improvement initiatives. We invest significantly in our core brands, backed by consumer and shopper research that provides comprehensive insights into our chosen categories and markets. Tiger Brands holds meaningful minority shareholding interest in associate companies:
Chile: Empresas Carozzí (24,4%) (FMCG) Zimbabwe: ZSE-listed FMCG company National Foods Holdings Limited (37,4%) (FMCG).