At Tiger Brands,Women’s Month is a powerful reminder of the strength, brilliance, and impact of the women who drive our business forward. Through the Tiger Women’s Network, we celebrate those who challenge the status quo, lead with heart, and rise with resilience, turning everyday moments into extraordinary milestones.
From analyst to marketing, Rosinah Letsoalo’s Tiger journey is anything but ordinary. She landed in the business with a bang – learning fast, adapting faster, and growing through grit and collaboration. Her story is one of transformation, shaped by the people who believed in her and the challenges that refined her. Today, she leads with purpose, heart, and a deep respect for the collective strength of women in her team and community.
MEET ROSINAH LETSOALO
Rosinah Letsoalo
Customer Marketing Manager – Culinary
My Tiger Journey
“I started at Tiger Brands as an analyst—it felt like a crash landing and then learning to build the plane while flying! No regrets though; those early challenges shaped me in the furnace and refined my skills. Two years later, I stepped into the Shopper Marketing Manager role—an achievement I say ‘we’ earned, because my growth has always been a collective effort. I’m a product of the incredible people who pushed me, expected more, and unknowingly prepared me for that moment. Today, I’m honoured to serve as Customer Marketing Manager.”
What ‘Bounce Forward and Rise Stronger’ Means to Me
“It’s about facing challenges head-on and embracing the lessons they leave behind. Growth isn’t one-size-fits-all—it’s shaped by your unique conditions: where you’re planted, how often you’re tested, and what you’re exposed to. That’s why it’s important to bounce forward at your own pace, rise stronger, and never settle into complacency.”
Proudest Achievement
“My greatest pride is seeing my team thrive. As a first arrival, I consider it a privilege to lead a team of bo Rakgadi — the women in our families who stand as pillars of support, guiding us and bringing plans to life. That spirit lives in my team.”
Inspired By…
“My dad. He was an introvert like me, but people loved him for the value he brought into their lives. He taught me that you don’t need to be on stage to make an impact—do the work where you are, even behind the curtain, and do it well.”
Words of Wisdom
“Your greatest asset is you. Be gentle with yourself and never shy away from learning from others—regardless of their title. A job title doesn’t define the depth of wisdom someone can offer. Stay open, stay grounded.”
What Rosinah Does
As Customer Marketing Manager, Rosinah plays a key role in driving the shopper agenda by strengthening the category basket retention and penetration, and by translating brand strategies into commercial propositions that ultimately fuel business growth. Although new to the role, she brings years of experience within the business, along with an engineering background that enables her to streamline processes and ensure effective execution of plans in trade."