This August, as part of our Tiger Women’s Network and Women’s Month celebrations, we’re proud to spotlight some of the phenomenal women across our business who are shaping brands, leading with purpose, and rising stronger every day.
We’ll share their stories – highlighting the journeys, insights, and values that drive them. These profiles reflect the diverse voices and powerful contributions that make Tiger Brands a place where all our people can thrive.
Let’s celebrate resilience, authenticity, and that fierce Tiger spirit — one incredible woman at a time.
MEET MAHLE YOLISA SIJOVU
Mahle – Assistant Brand Manager STB
Why Tiger Brands?
“I joined Tiger Brands to pursue my passion for marketing and contribute to growing brands that matter and make a real impact on South African lives. My journey here has been short but incredibly enriching. I’ve discovered my strengths, stretched my capabilities, and found meaningful ways to bring creativity to life.”
How I’ve Grown
“At Tiger, I’ve evolved from focusing on learning and execution to contributing strategically. I now dive into consumer insights, shape brand narratives, and manage projects with greater ownership. It’s been a journey of growth, resilience, and purpose.”
What ‘Bounce Forward and Rise Stronger’ Means to Me
“To me, this means staying future-focused and intentional. It’s about building for long-term impact, not just reacting to the present. While rising stronger is about turning challenges into opportunities and emerging better than before. Professionally, I’ve defined it as resilience and consistency - staying committed to my team, my goals, and pushing through with purpose.”
Proudest Achievement
“I’m proud of how I’ve grown my skill set to balance independence and collaboration. I’ve learned to manage myself effectively and stay focused through change. Collaborating across teams has brought visibility to our brands through creative campaigns and strategic partnerships that truly connect with consumers.”
Inspired By…
“My mother. She’s a business owner, director, and trailblazer - all while nurturing a thriving home and family. She shows me that there are no limits to what a woman can achieve.”
Words of Wisdom
“The most powerful thing a woman can do is define her own path. Surround yourself with people who want the same for you - and don’t be afraid to disrupt the status quo.”
What Mahle Does
As Assistant Brand Manager for STB, Mahle plays a key role in shaping brand strategy and execution for one of Tiger’s dynamic portfolios. Her work involves uncovering consumer insights, crafting compelling brand narratives, and driving marketing campaigns that connect meaningfully with South African consumers. She’s also actively involved in managing cross-functional projects and partnerships — most notably on the Energade brand, ensuring that every initiative delivers impact and visibility.