The Superfoods Category prides itself on producing wholesome and nutrient-rich Ancient Grain food products, packed with health benefits from aiding in digestion to boosting the immunity system and assisting with heart health. Oats and sorghum are the heroes in South Africa’s favourite and most iconic Cereals and Sorghum Beverages brands, such as Jungle Oats and King Food’s Morvite and King Korn.

High quality pulses also form part of this category, renowned globally as nutrition powerhouses and superfoods which are well-positioned to service the nutritional needs of consumers who prefer plant-based diets.

Jungle Oats was the first product for the iconic Tiger Brands food company, produced at the company’s first factory – the Tiger Oatery in 1920.

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